Advertising: Postcolonialism blog tasks
Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75 (p28). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as cultural imperialism? Colonialism is the belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. 2) Now look at the second page. What is postcolonialism? Postcolonialism refers less to a time period and more to a critiquing of a school of thought that came before it. Postcolonialism exists to question white patriarchal views with a particular reference to how they relate to race. 3) How does Paul Gilroy suggest postcolonialism influences Br
