The decline in print media
Part 1: Ofcom report into news consumption
2) Look at the overall summary for adults on pages 7-8. What are the key points on newspapers?
-Reach of print/online newspapers decreased from 2020 (47%) to 2022 (38%)
-While the reach of print newspapers is decreasing, online newspaper reach remains steady
3) Look at the statistics on page 13. What do you notice about newspapers and how has it changed in recent years?
Over the years newspapers have started decreasing. In 2019 it was 40% and went down to 24% by 2022.
4) Now look at the age demographics for news consumption on page 16. What age demographic groups are most and least likely to read newspapers and what are the percentages?
Most likely to read newspapers are people aged 75+, both print and online combined as well and least likely is a tie between people ages 16-24 and 35-44 with 30% both print and online.
5) Look at the newspaper-specific data on page 36. Which are the most popular newspaper titles?
6) Now look at the total newspaper reach of print and online on page 39. How has this decreased over the last three years?
Between 2019 and 2020, the date shows people using print is 30% and people using the website is around 20%. However, as we reach 2022, this two year jump show a big difference that people using print are 24%, apps are the same while people using both has dropped down to 5%.
Part 2: Factsheet - The death of print media
Go to our Media Factsheet archive and open Factsheet 165: The death of print media. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can find it online here - you'll need to log in using your Greenford Google login.
Read the Factsheet and complete the following questions/tasks (bullet points/short answers are fine):
1) What has happened to print media in the last 30 years?
3) What was the Independent newspaper famous for?
It was famous for the scandal surrounding the reporting of Johann Hari. It was claimed that Hari’s reporting contained inaccuracies and plagiarised materials; Hari later conceded that these claims were correct. He was stripped of the Orwell Prize he received in 2008, and the incident damaged the reputation of the paper.
4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?
“The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital. This decision preserves the Independent brand and allows us to continue to invest in the high quality editorial content that is attracting more and more readers to our online platforms.”
5) How do online newspapers make money?
They make money by advertising and offering memberships.
6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?
He said: ''It is very difficult to replicate that in digital form. And it is even more difficult to do that with a paper like the Independent.”
7) What is the concern with fake news? What does 'post-truth' refer to?
The death of print can cause the rise of fake news as online websites are easy to set up or replicate other designs. In comparison to print, everything online is free meaning no money is needed to share online. 'Post-truth' refers to the spread of claims from different people which may be accepted as the truth by some audiences.
8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?
I do think that news should be free especially since it informs many people across the world about what is happening around the world which gives them social awareness .However, physical newspapers may be in decline but that shouldn't stop them from being distributed in public spaces for people to read escpeially the older generation who prefer print.
Read this Ofcom report on the consumption of news in the UK and answer the following questions (bullet points/short answers are fine):
1) Look at the headlines from the report on page 6. Pick three that you think are interesting and bullet point them here. Why did you pick those three in particular?
1) Look at the headlines from the report on page 6. Pick three that you think are interesting and bullet point them here. Why did you pick those three in particular?
TikTok’s reach for news has increased from 2020 (1%) to 2022 (7%)
Reach of print/online newspapers has seen a decrease from 2020 (47%) to 2022 (38%)
Attitudes towards news generally remain consistent with 2020
Reach of print/online newspapers has seen a decrease from 2020 (47%) to 2022 (38%)
Attitudes towards news generally remain consistent with 2020
2) Look at the overall summary for adults on pages 7-8. What are the key points on newspapers?
-Reach of print/online newspapers decreased from 2020 (47%) to 2022 (38%)
-While the reach of print newspapers is decreasing, online newspaper reach remains steady
3) Look at the statistics on page 13. What do you notice about newspapers and how has it changed in recent years?
Over the years newspapers have started decreasing. In 2019 it was 40% and went down to 24% by 2022.
4) Now look at the age demographics for news consumption on page 16. What age demographic groups are most and least likely to read newspapers and what are the percentages?
Most likely to read newspapers are people aged 75+, both print and online combined as well and least likely is a tie between people ages 16-24 and 35-44 with 30% both print and online.
5) Look at the newspaper-specific data on page 36. Which are the most popular newspaper titles?
The most popular newspapers are: The Daily Mail, The Sun and The Metro
6) Now look at the total newspaper reach of print and online on page 39. How has this decreased over the last three years?
Between 2019 and 2020, the date shows people using print is 30% and people using the website is around 20%. However, as we reach 2022, this two year jump show a big difference that people using print are 24%, apps are the same while people using both has dropped down to 5%.
Part 2: Factsheet - The death of print media
Go to our Media Factsheet archive and open Factsheet 165: The death of print media. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can find it online here - you'll need to log in using your Greenford Google login.
Read the Factsheet and complete the following questions/tasks (bullet points/short answers are fine):
1) What has happened to print media in the last 30 years?
In the last 30 years, print media was one of the main sources of information for audiences. The desire for information is not a new one. Since the first newspapers in 1660s, and the relaxing of British censorship laws in 1695, printed newspapers have been a primary source of this information. The introduction of radio in the 1930s had a minimal impact on newspaper circulations; television in 1950s had a larger impact with the introduction of TV news.
2) Why is the Independent newspaper such a good case study for the decline in print media?
The Independent is a newspaper that has recently died which makes it a good case study. It offered a fresh perspective with a non traditional slogan of slogan “It is. Are you?” reflecting the direct and challenging approach to contemporary splash headlines of the time. In the late 90s it hit circulation of 280,000 but this was low.
2) Why is the Independent newspaper such a good case study for the decline in print media?
The Independent is a newspaper that has recently died which makes it a good case study. It offered a fresh perspective with a non traditional slogan of slogan “It is. Are you?” reflecting the direct and challenging approach to contemporary splash headlines of the time. In the late 90s it hit circulation of 280,000 but this was low.
3) What was the Independent newspaper famous for?
It was famous for the scandal surrounding the reporting of Johann Hari. It was claimed that Hari’s reporting contained inaccuracies and plagiarised materials; Hari later conceded that these claims were correct. He was stripped of the Orwell Prize he received in 2008, and the incident damaged the reputation of the paper.
4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?
5) How do online newspapers make money?
They make money by advertising and offering memberships.
6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?
7) What is the concern with fake news? What does 'post-truth' refer to?
The death of print can cause the rise of fake news as online websites are easy to set up or replicate other designs. In comparison to print, everything online is free meaning no money is needed to share online. 'Post-truth' refers to the spread of claims from different people which may be accepted as the truth by some audiences.
8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?
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