Daily Mail and Mail Online CSP
Daily Mail and Mail Online analysis
Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.
1) What are the most significant front page headlines seen in the Daily Mail in recent years?
Brexit, party gate, the lock down announcement.
2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?
The audience are positioned to be in a patriotic way, siding with the nation however are not put in a position to vote conservative.
3) How do the Daily Mail stories you have studied reflect British culture and society?
The news reports about the British government, the NHS, British celebrities, and television programs like Eastenders and Strictly Come Dancing all serve to reflect the values of British culture.
Now visit Mail Online and look at a few stories before answering these questions:
1) What are the top five stories? Are they examples of soft news or hard news? Are there any examples of ‘clickbait’ can you find?
Top 5 stories:
-Inside story of Casualty star Amanda Mealing's cocaine crash: Friends tell what really led up to her downfall - as neighbours reveal her relationship with estranged husband.
-Canada's Prime Minister calls snap election as he blames Trump for 'crisis of our lifetimes'.
-Sky Sports reporter Ted Kravitz apologises after making 'awkward' George Russell joke in front of Mercedes team members.
Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.
1) What are the most significant front page headlines seen in the Daily Mail in recent years?
Brexit, party gate, the lock down announcement.
2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?
The audience are positioned to be in a patriotic way, siding with the nation however are not put in a position to vote conservative.
3) How do the Daily Mail stories you have studied reflect British culture and society?
The news reports about the British government, the NHS, British celebrities, and television programs like Eastenders and Strictly Come Dancing all serve to reflect the values of British culture.
Now visit Mail Online and look at a few stories before answering these questions:
1) What are the top five stories? Are they examples of soft news or hard news? Are there any examples of ‘clickbait’ can you find?
Top 5 stories:
-Moment children run screaming after event hosted in primary school is crashed by 'group of youths armed with knives' leaving police hurt and two teenagers with stab wounds.
-I was fined £400 in parking tickets for a car I didn't even own and keep being dragged to court... I'm determined to get my money back.
-Canada's Prime Minister calls snap election as he blames Trump for 'crisis of our lifetimes'.
The top 5 stories are all a mic of both hard and soft news.
2) To what extent do the stories you have found on MailOnline reflect the values and ideologies of the Daily Mail newspaper?
MailOnline reflects the Daily Mail's values like tradition and conservative views. It is also shows right wing stories such as Kate Middleton and King Charles.
3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
MailOnline is popular and keeps you on the site because it has lots of stories that people enjoy, like celebrity news and big events. It grabs the readers attention with bold headlines and pictures. The site updates constantly, so there’s always something new to read. This can link to Blumler and Katz specifically surveillance.
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What news content generally features in the Daily Mail?
MailOnline reflects the Daily Mail's values like tradition and conservative views. It is also shows right wing stories such as Kate Middleton and King Charles.
3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
MailOnline is popular and keeps you on the site because it has lots of stories that people enjoy, like celebrity news and big events. It grabs the readers attention with bold headlines and pictures. The site updates constantly, so there’s always something new to read. This can link to Blumler and Katz specifically surveillance.
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What news content generally features in the Daily Mail?
The Daily Mail is a national tabloid middle market daily paper in the UK. This means that the paper includes a combination of serious journalism and entertainment, occupying the middle ground between
broadsheets that cover hard news (The Times, The Daily Telegraph, The Guardian) and the more down-market sensationalist tabloid papers (The Sun, The Mirror).
2) What is the Daily Mail’s mode of address?
The Daily Mail’s mode of address is aimed at women so the language and discursive strategies are ones more likely to appeal to preferred female audience.
3) What techniques of persuasion does the Daily Mail use to attract and retain readers?
A method used by the Daily Mail is the use of techniques of persuasion to establish a consensus in line with the political and social ideologies. These techniques are subtle and will attempt to stir the emotions of the consumer to prompt consensus. These techniques are split into 3 areas: Practical, Emotional, Associations.
4) What is the Daily Mail’s editorial stance?
The Mail’s political stance is traditionally Conservative, having supported the party in all recent general elections. The paper is also known for criticism of the Labour party, and in particular the current leader Jeremy Corbyn.
5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
'Daily Mail is seen as Britain’s most right-wing newspaper. Britain’s most read newspaper is described by 44% of Brits as “very right-wing”, far ahead of any other paper. In total, 81% considered the paper to be right-wing to one degree or another.'
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) How did the launch of the Daily Mail change the UK newspaper industry?
'As the advertisements took a fair proportion of the space, the news content that arrived in the Daily Mail newsroom had to be internally edited to fit the space available. This gave way to a new single style and tone of news across the entire paper and led to the use of the Inverted Pyramid method. This method, first developed as a result of the need to communicate quickly via telegrams, was used in newspapers as it offered effective communication of the product – the news. This increased the popularity of the paper, as the newly literate lower middle classes engaged with the new style of journalism.'
2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
The Daily Mail is owned by the British Media company DMGT (Daily Mail and General Trust plc) and “manages a balanced multinational portfolio of entrepreneurial companies, with total revenues of almost £1.5bn.” DMGT celebrates its links to the UK newspaper industry, and the Daily Mail brand online, which “attracts more readers around the world than any other English language newspaper website.”
3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?
As editor, Dacre supported liberal politics covering student sit-ins, gay rights and drug use.
4) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
He suggests that how he covered the immigration story multiple times in one month and also covered the story that was about a man who was a violently extreme advocate for the "Britain First" killed his wife. He makes patriots of Britain seem crazy.
5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
Immigrants are made to look destructive and are put in the stereotypical light as they usually are as criminals. There are headlines that read: “EU killers and rapists we’ve failed to deport” and details, in the manner of Trump and Mexico, that “thousands of violent thugs and rapists from the EU are walking
Britain’s streets.”
Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context
Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What do Curran and Seaton suggest regarding the newspaper industry and society?
Curran and Seaton consider the relationship of mass media power to society, and how control is exercised over the media. They then further this by considering the nature of power which is also exerted over the media. They argue that newspapers have to reflect the needs and desires (interests) of the reader in order to maintain circulation and readership.
2) What does the factsheet suggest regarding newspaper ownership and influence over society?
It says that the more readership newspapers had, the more influential they were for political gain.
3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?
If they invest more in content and grow their traffic, it can be a bigger business than the Daily Mail – financially, in terms of reach, and everything else.
4) How does MailOnline reflect the idea of newspapers ‘as conversation’?
MailOnline reflects this because if we apply this to a newspaper, we can see that within a single edition there will be competing voices and opinions. A newspaper is informative, but also entertaining, political and reflecting social identities.
6) How does original MailOnline editor Martin Clarke explain the success of the website?
“The reason MailOnline has become a success is because we cover the waterfront. It’s all the news you need to know, all the news you wanna know. The big stories. The lighter stories. The completely amazing stories...''
7) How is the priority for stories on the homepage established on MailOnline?
The priority for the home page is established by the amount of clicks. The stories that get the most clicks will appear at the top of the home page for others to see.
8) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?
broadsheets that cover hard news (The Times, The Daily Telegraph, The Guardian) and the more down-market sensationalist tabloid papers (The Sun, The Mirror).
2) What is the Daily Mail’s mode of address?
The Daily Mail’s mode of address is aimed at women so the language and discursive strategies are ones more likely to appeal to preferred female audience.
3) What techniques of persuasion does the Daily Mail use to attract and retain readers?
A method used by the Daily Mail is the use of techniques of persuasion to establish a consensus in line with the political and social ideologies. These techniques are subtle and will attempt to stir the emotions of the consumer to prompt consensus. These techniques are split into 3 areas: Practical, Emotional, Associations.
4) What is the Daily Mail’s editorial stance?
The Mail’s political stance is traditionally Conservative, having supported the party in all recent general elections. The paper is also known for criticism of the Labour party, and in particular the current leader Jeremy Corbyn.
5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
'Daily Mail is seen as Britain’s most right-wing newspaper. Britain’s most read newspaper is described by 44% of Brits as “very right-wing”, far ahead of any other paper. In total, 81% considered the paper to be right-wing to one degree or another.'
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) How did the launch of the Daily Mail change the UK newspaper industry?
'As the advertisements took a fair proportion of the space, the news content that arrived in the Daily Mail newsroom had to be internally edited to fit the space available. This gave way to a new single style and tone of news across the entire paper and led to the use of the Inverted Pyramid method. This method, first developed as a result of the need to communicate quickly via telegrams, was used in newspapers as it offered effective communication of the product – the news. This increased the popularity of the paper, as the newly literate lower middle classes engaged with the new style of journalism.'
2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
The Daily Mail is owned by the British Media company DMGT (Daily Mail and General Trust plc) and “manages a balanced multinational portfolio of entrepreneurial companies, with total revenues of almost £1.5bn.” DMGT celebrates its links to the UK newspaper industry, and the Daily Mail brand online, which “attracts more readers around the world than any other English language newspaper website.”
3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?
As editor, Dacre supported liberal politics covering student sit-ins, gay rights and drug use.
4) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
He suggests that how he covered the immigration story multiple times in one month and also covered the story that was about a man who was a violently extreme advocate for the "Britain First" killed his wife. He makes patriots of Britain seem crazy.
5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
Immigrants are made to look destructive and are put in the stereotypical light as they usually are as criminals. There are headlines that read: “EU killers and rapists we’ve failed to deport” and details, in the manner of Trump and Mexico, that “thousands of violent thugs and rapists from the EU are walking
Britain’s streets.”
Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context
Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).
1) What do Curran and Seaton suggest regarding the newspaper industry and society?
Curran and Seaton consider the relationship of mass media power to society, and how control is exercised over the media. They then further this by considering the nature of power which is also exerted over the media. They argue that newspapers have to reflect the needs and desires (interests) of the reader in order to maintain circulation and readership.
2) What does the factsheet suggest regarding newspaper ownership and influence over society?
It says that the more readership newspapers had, the more influential they were for political gain.
3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?
If they invest more in content and grow their traffic, it can be a bigger business than the Daily Mail – financially, in terms of reach, and everything else.
4) How does MailOnline reflect the idea of newspapers ‘as conversation’?
MailOnline reflects this because if we apply this to a newspaper, we can see that within a single edition there will be competing voices and opinions. A newspaper is informative, but also entertaining, political and reflecting social identities.
5) How many stories and pictures are published on MailOnline?
MailOnline publishes around 1000 stories, but 10,000 pictures.
6) How does original MailOnline editor Martin Clarke explain the success of the website?
“The reason MailOnline has become a success is because we cover the waterfront. It’s all the news you need to know, all the news you wanna know. The big stories. The lighter stories. The completely amazing stories...''
7) How is the priority for stories on the homepage established on MailOnline?
The priority for the home page is established by the amount of clicks. The stories that get the most clicks will appear at the top of the home page for others to see.
8) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?
I don't think we should be worried because us readers should be in control of what we are seeing online. It is likely that many people may be interested in the same things and if one reader clicks on a news story, it could potentially influence others to see that story as well due to its importance.
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