Industries: Ownership and control
Media conglomerate research
1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, National Amusements, Meta, News Corp, Time Warner, Comcast.
Name of media conglomerate: The Walt Disney Company
Name of media conglomerate: The Walt Disney Company
Conglomerate ownership: History, Pixar, ABC, National Geographic, ESPN.
Vertical integration: Pixar
Horizontal integration: Marvel
Convergence: Mickey Mouse
Synergy: 20th century fox
Diversification: Disney+
Cross-media regulation: Disney and Desantis
2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.
I think they should prevent media conglomerates from becoming too dominant because if there's only 5 main media companies peoples opinions won't vary and it'll be biased. However, we live in a more capitalist and the big media companies are able to buy the smaller ones if they wanted to.
Media Magazine reading and questions
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
1) Briefly describe the production, promotion and distribution process for media companies.
Production: It provides audiences with the media products they want. It needs to consider the audience’s desires and should provide the gratifications the audience expects.
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
1) Briefly describe the production, promotion and distribution process for media companies.
Production: It provides audiences with the media products they want. It needs to consider the audience’s desires and should provide the gratifications the audience expects.
Promotion: The process researches and identifies the target audience for the product, and uses advertising and marketing strategies to inform and persuade them of the value of the media product.
2) What are the different funding models for media institutions?
BBC is funded by a license fee and has a public service remit. ITV relies on income generated by advertisers. Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience.
3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
Disney is renowned for being a child friendly brand with a strong emphasis on entertainment. It has expanded upon its initial recognition in animation, developed in the early 1900s, by means of creating a "universe" of branding and merchandise goods, such as Disneyland and the Disney Princess line of products.
Marvel is closely linked to the superhero genre because the film production company was founded on the success of its wildly popular original comic book publications.
4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
Amazon, Google, Facebook and Yahoo.
6) Do you agree with the view that traditional media institutions are struggling to survive?
I do agree that traditional media institutions are struggling to survive because of the growth of digital media. People are now able to access different forms of media on one device meaning the traditional media won't really be used as much.
7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
Diversification can help media companies grow in the digital age by focusing more on distributing their content by using the internet.
Vertical integration helps companies to survive by allowing them to reduce their costs and therefore they make higher profits by getting rid of the need to pay for different companies.
Amazon, Google, Facebook and Yahoo.
6) Do you agree with the view that traditional media institutions are struggling to survive?
I do agree that traditional media institutions are struggling to survive because of the growth of digital media. People are now able to access different forms of media on one device meaning the traditional media won't really be used as much.
7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
Diversification can help media companies grow in the digital age by focusing more on distributing their content by using the internet.
Vertical integration helps companies to survive by allowing them to reduce their costs and therefore they make higher profits by getting rid of the need to pay for different companies.
8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
I think that in the future, audiences will have more power over audiences because that's the way the media companies will make their profit. The more people that enjoy what they make, more profit will be made.
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