Psychographics

Your psychographic group:

Strugglers

Made up names:

Jeff and Bob

Where do they work?:

Jeff is a plumber and Bob is a cleaner

What do they do in their spare time?:

Go to pubs, drink and buy lottery tickets

What newspapers/magazines does your group read?:

The sun

What tv programmes does your group watch?:

Sports channels

What technology do they own and what websites do they visit?

Old phones and laptops and they visit websites where you get lottery tickets 

I would probably say i'm a part of the mainstreamers. They make up 40% of the population making it the most popular group. Mainstreamers wouldn't usually tend to take many risks and they seek security. They also usually stick to trusted brands that are value for money.