January assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

 WWW: You started really well with the unseen question and your knowledge of audience theories is generally strong. Now we need to fill in the gaps and work on exam techniques to reach the top grades.

EBI: Revise PSB. For Q4, you need to evaluate the theories and offer a sophisticated answer to the question. For example, you could argue that the media is not damaging to audiences. 

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1: The medium shot sees Stormzy looking down, not making eye contact with the audience. This is somewhat unconventional for tour posters and music promotion.

Q2: Conglomerate ownership

Q3: For-  In digital age, we are swamped by content providers – public service broadcasting gives us
institutions we can trust.

Against- Funding model is outdated in the digital age – licence fee of £147 a year for all BBC (and
some C4) content isn’t realistic.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

I would say my revision was around a 6.5, it could have been better and I did complete all my blog tasks.

4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

I managed to write about 2 correctly and mixed up the third one by talking about the wrong thing.

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I referred to the BBC and only vaguely referred to other broadcasters. I needed to talk about more commercial broadcasters and more detailed benefits and drawbacks.

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.

Gerbner's Cultivations theory suggests that watching TV over a long period of time will eventually influence audiences perceptions on everyday life, Some may argue that this could somehow be damaging for audiences if the content is seen to be inappropriate or violent. However, the TV is regulated by Ofcom to protect mainly the younger audiences from inappropriate and violent content.