Y13 baseline assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW:

-Q2+Q3 are both very solid answers that are close to the top levels. We just need to ensure consistency across every question and work on exam technique a little

EBI:

-Q1 has tripped you up here: revise Newsbeat and also use the mark scheme for more on this.

-Q3 needs a little more in terms of question focus ('How successful' - both sides of debate) and more specific evidence from CSPs.

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

-Newsbeat informs Radio 1 listeners about the news – important events going on in the UK and around the world including breaking news and developing stories. This includes politics, economics, crime, sport and entertainment.

-Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins. Examples include a Newsbeat story on a project highlighting street harassment of women which serves to educate both male and female listeners on the impact of harassment on victims.

-Newsbeat bulletin tends to offer entertainment to listeners. For example, Newsbeat will contain pretty extensive reports from major sporting events such as Wimbledon or the World Cup and will also cover music or film awards ceremonies. 

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
Gerbner's Cultivation theory: useful or not useful? Why?

Gerbner’s Cultivation theory is very useful in understanding how American radio’s recent convention in the 1930s of ‘breaking news’ may have made audiences more likely to believe the fictional radio play was real.

Frankfurt School's Hypodermic Needle model: useful or not useful? Why?

The Frankfurt School’s hypodermic needle theory is arguably supported by the reported audience panic following the War of the Worlds broadcast in 1938.

Stuart Hall's Reception theory: useful or not useful? Why?

Stuart Hall’s reception theory is arguably more useful than traditional effects theories in analysing audience reaction – some would have believed it (preferred reading?), other sections of the audiences would have challenged or rejected it entirely.

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
Introduction: one sentence answering the original question and laying out your argument clearly.
Paragraph 1 content/ideas:
Paragraph 2 content/ideas:
Paragraph 3 content/ideas:
Paragraph 4 content/ideas:
Conclusion: sum up your argument a final time in one sentence

Intro: Answer question

P1: -David Gauntlett suggests that the mass media is a force for change and is actively liberalising
society – he talks of a “slow and steady process of change and transformation”.

-GQ audience: wealthy, middle to upper middle class men (average HHI of £138k, 61% ABC1).

-Global Editorial Director Will Welch has championed a ‘New Masculinity’

P2: -Decline in print due to rise in new/digital media: GQ has declined sharply over the last 10-15

years.

-The way GQ has diversified in order to maintain or expand its target audience.

-Younger audiences are not engaging with print products and therefore GQ has changed its product to move with this technological change.

P3: - Gentlewomen also moved online, promotes mag through social and created club 
-Published 2 times a year
-Loyal club members: 39000 active

-Uses and Gratifications theory, The Gentlewoman provides a strong sense of personal identity, personal relationships and surveillance on issues not covered by mainstream media.

P4: -Penny Martin editor focused on modern women
-talked to audience as readers shows connection with target audience

-The internet has provided an opportunity for magazines like The Gentlewoman to find a global audience and not need to rely on major institutions/publishers/distributors/ retailers.

Conclusion: Decline in print shows how people do no want physical copies but prefer having digital ones. 

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

-Revise the CSPs 

-Learn more statistics

-Practice exams questions